The biggest season in retail and shopping is just around the corner. Is your business prepared? Now is the time to ensure you’re setting your business up for success. From Black Friday to Christmas and other seasonal holidays, capturing shoppers’ attention and standing out against competitors is of the utmost importance. Here’s how Mood Texas can help your business with an industry-leading AV system and solution:
Make your message clear with digital signage
Cut through the noise of the hustle and bustle and inundation of promotions and discounts with high-definition digital signage. Digital signage can convey marketing content and encourage purchase decisions. But getting your customers to view your content is essential, so where and how signage is set up matters just as much as the message on the screen. Capitalize on high traffic areas where shoppers are more likely to frequent.
At Grand Central at Milam, a multi-use commercial property with a variety of retail and consumer-facing storefronts, the Mood Texas team set up multiple TVs to display digital signage to showcase information about tenants and upcoming events.
Captivate your shoppers with sound systems for retail
In indoor retail settings like department stores, boutiques and chain stores, you want to draw visitors in and entice them to stay longer. With sound systems, the goal is to create an atmosphere that aligns with your brand identity without overwhelming your guests. Speakers strategically placed throughout the shopping area can ensure background music or overhead messaging is clear and immersive.
See our work with SKIMS Austin location, where we set up hanging Pendant Bose DesignMax DM5P speakers complemented with Bose Freespace IZA Amplifier with adjustable volume controls to allow the retailer to match the mood of their store with discreet speakers that don’t take away from the in-store aesthetic.
Complement retail sound systems with a music for business service
No one wants to shop in complete silence, and music is a great way to elevate the atmosphere and entertain shoppers as they mill about a store. Each of our clients completed their AV solutions with Mood Harmony music service. Our music for business streaming services allows for great, flexible programming options to stream fully licensed music. Whether you’re looking for seasonal playlists for the holidays or something specific to your brand, we recommend Mood Harmony for its easy-to-use interface, where you can make selections from our music playlist catalog or build custom soundtracks.
Say more with overhead messaging for retail stores
Threading overhead messaging into your seasonal marketing strategy through your sound system requires the right balance between promotional content and being helpful to your customers. We recommend overhead messaging be short and clear, between 10 and 20 seconds long – shoppers are busy. Schedule messages to play between songs rather than interrupting them. Just a few clicks of a button, and you can enhance the seasonal shopping experience.
Scent marketing makes sense
Correctly used, scent marketing attracts more shoppers, keeps them shopping longer and strengthens brand recognition. Scent is capable of affecting emotions and memories in a subtle way we often don’t realize. We worked with Grand Central at Milam to create a custom scent for their commercial and retail space with ScentAir equipment. Whether you’re looking for a signature scent or something seasonal and festive for the holidays. Some of our team’s favorite scents include rich, woodsy cedar, peppermint or cinnamon sugar.
With the customer experience the utmost priority for commercial and retail spaces, Mood Texas is proudly partnered with leading AV equipment manufacturers to build custom AV solutions that are tailored to your specific needs. Interested in how our team can help you prepare for the upcoming shopping season? Contact us today.