Whether it’s quiet jazz, instrumental classics or top hits, playing background music in a business setting matters to your customers and employees. Soft, tranquil music in a luxury clothing store provides a calm atmosphere to shop. An upbeat, hip-hop playlist at an energetic outdoor restaurant and bar can have guests singing along, staying longer and returning often. Regardless of music style and genre, the benefits of music for business can improve sales and customer engagement. Here are our five reasons your business should be turning up the volume.
- Set the Mood
Music helps set the tone for your brand, boost the mood of shoppers and guests and create an atmosphere that can welcome, relax or engage your audience. Carefully curated music allows you to showcase your business identity and help differentiate you from competitors.
- Engage & Excite Employees
The right music at work creates a better working environment, helps motivate staff and improve morale. According to one study, 80% of employees believe listening to music at work increases productivity. Ask anyone who has worked retail, and they can tell you – a playlist can make or break your time on the clock. Happier employees make for happy customers.
- Commercial Music Streaming is Customizable
Playing the radio in your business can leave you at the mercy of broadcaster programming, including advertisements, talk shows and even songs that don’t fit your business aesthetic. Avoid hourly repetitions of the same playlists over and over again. With commercial streaming, you get to control the type of music played based on the time of day, season and more. The best music for business programs allows you to choose music genres, remove songs you don’t want to play and allow for you to build custom playlists.
- Custom Overhead Messaging
Every second your customers are in your business is an opportunity to connect with them. Within your music for business streaming, you can also include custom overhead messaging. You can seamlessly incorporate promotional messages, exciting offers and more that play within your scheduled music playlists.
- Music for Business is Licensed
Streaming music from personal music subscriptions, such as Spotify, Apple Music or Amazon Music, in your establishment can violate copyright law and lead to fines. Performing artists’ rights organizations monitor copyright issues and often file infringement lawsuits against companies. Streaming music services for business include the necessary licenses that allow you to play music legally.
At Mood Texas, we can help you take your music streaming for business to the next level with fully licensed music. Don’t miss the benefits of music for business! Explore our content management services, music scheduling and equipment through Mood: Harmony. Contact us today to get started.