The next era of retail disruption: Experience

As technology continues to advance, we see a shift in consumer expectations, which, in turn, leads to retailers rethinking their in-store strategies. This morphing of the retail landscape isn’t anything new. Every 50 years or so, retailing undergoes this kind of disruption. With each change, the retail landscape is redefined in order to meet consumer expectations. Retailers who don’t embrace the change eventually die out, forgotten, lost amongst the more innovative companies who are driven… Read more »


Why music is a powerful tool for brands — and how they can leverage it

Marketing is a tough job and it’s only getting tougher. Every day, brands face increasing amounts of competition in the battle for consumers’ attention spans. The proliferation of content is staggering; last year, Google alone received about 4 million search queries every minute of every day, according to ACI. SEE ALSO: 3 ways small businesses can use video marketing In the midst of this exploding landscape, there’s one thing that has… Read more »


ARTIST COLLABORATION: CAPTURING NEW AUDIENCES

If Taylor Swift had announced a collaboration with Kendrick Lamar a couple of years ago, I’m pretty sure the general response would have been a resounding “huh?” If you haven’t heard her new remix of “Bad Blood” featuring Kendrick Lamar, don’t worry, you will. It certainly makes more sense now that she has fully crossed over from country singer-songwriter to pop superstar, but Kendrick Lamar still isn’t the most obvious choice. That’s exactly what makes… Read more »


DON’T LET YOUR BRAND MESSAGE GET LOST IN TRANSLATION

Translation software can help translate text in a quick and convenient way, but these algorithms cannot yet deliver the feeling, essence and human nature behind the text. People can find quick translations for “bathroom” in ten different languages within seconds from their smartphones. Admittedly, there’s not much feeling behind “bathroom,” a legal document or IKEA assembly instructions, but would you trust Google Translate with a goodbye letter, a poem or your will? Skype Translator is… Read more »


TIPS FOR GETTING CUSTOMERS THROUGH YOUR DOORS

Have you ever wondered why sunshine makes us so happy? There are several reasons, including a serotonin boost, erasing winter blues, and just naturally giving us more energy. I know that I love being out in the sun, just sitting and being able to enjoy the day, reading a book, I always feel more relaxed and ready to tackle the next thing that comes my way.  So, my question to you is…why not use this… Read more »


A POWERFUL TOOL FOR BRANDS

It happens to many people. You are walking through a store or dining out with your family. You hear a song you have never heard before, and something about it strikes you. Frantically you begin digging out your phone to Shazam the track or asking an employee what is playing. It takes you out of a normal day and gives a memorable experience. Times like this are priceless for brands that seek to connect with… Read more »


SUMMERTIME VIBE

The forecast is 90, everyone’s slowly getting their sun kissed tan, and beaches are bound to open any minute. Sounds to me like summer is making its way! I know it’s barely June and we still have a bit before the season officially starts, but who doesn’t get excited about summer? Seriously…all the adventures, trips and memories. What better way to celebrate the start of summer than with some delicious popsicles and great music! To… Read more »


TYPES OF DIGITAL SIGNAGE AND HOW TO USE THEM

Digital signage is the up-and-coming trend sure to revitalize in-store experiences for customers, employees, and marketers alike. Like audio programs, visuals can get customers’ attention and create a specific mood for the in-store experience, but digital signage has much stronger potential to engage and inform customers, especially those in the connected generation. Here’s a brief go-to guide of different possible in-store visuals and what they can do: Marketing Signage This category includes screens dedicated to… Read more »


WHY VIDEO WALLS AREN’T JUST FOR BIG BRANDS ANYMORE

One of the most frustrating realities for small business owners is that size really does matter. Too often, many of the exciting options available in the marketplace are simply not priced or packaged for small business. Sure, the cost of screens has dramatically fallen and there are a lot of media players out there. But some of the most effective and impactful commercial applications of digital signage – such as video walls, social integration and… Read more »


UNEARTHING LOST SOUNDTRACKS

I have been curating playlists featuring dramatic scores for several years at Mood Media. My favorite thing about working with soundtracks is exploring the dustier corners of cult film and digging in to the unique scores that accompany these art-house classics. Some of the most interesting and compelling sounds come from niche genre films – Spaghetti Westerns, Sci Fi, 70′s Exploitation, Animation, Horror etc. On a tight budget and unable to afford a full orchestra,… Read more »