TIPS FOR GETTING CUSTOMERS THROUGH YOUR DOORS

Have you ever wondered why sunshine makes us so happy? There are several reasons, including a serotonin boost, erasing winter blues, and just naturally giving us more energy. I know that I love being out in the sun, just sitting and being able to enjoy the day, reading a book, I always feel more relaxed and ready to tackle the next thing that comes my way.  So, my question to you is…why not use this… Read more »


A POWERFUL TOOL FOR BRANDS

It happens to many people. You are walking through a store or dining out with your family. You hear a song you have never heard before, and something about it strikes you. Frantically you begin digging out your phone to Shazam the track or asking an employee what is playing. It takes you out of a normal day and gives a memorable experience. Times like this are priceless for brands that seek to connect with… Read more »


SUMMERTIME VIBE

The forecast is 90, everyone’s slowly getting their sun kissed tan, and beaches are bound to open any minute. Sounds to me like summer is making its way! I know it’s barely June and we still have a bit before the season officially starts, but who doesn’t get excited about summer? Seriously…all the adventures, trips and memories. What better way to celebrate the start of summer than with some delicious popsicles and great music! To… Read more »


TYPES OF DIGITAL SIGNAGE AND HOW TO USE THEM

Digital signage is the up-and-coming trend sure to revitalize in-store experiences for customers, employees, and marketers alike. Like audio programs, visuals can get customers’ attention and create a specific mood for the in-store experience, but digital signage has much stronger potential to engage and inform customers, especially those in the connected generation. Here’s a brief go-to guide of different possible in-store visuals and what they can do: Marketing Signage This category includes screens dedicated to… Read more »


WHY VIDEO WALLS AREN’T JUST FOR BIG BRANDS ANYMORE

One of the most frustrating realities for small business owners is that size really does matter. Too often, many of the exciting options available in the marketplace are simply not priced or packaged for small business. Sure, the cost of screens has dramatically fallen and there are a lot of media players out there. But some of the most effective and impactful commercial applications of digital signage – such as video walls, social integration and… Read more »


UNEARTHING LOST SOUNDTRACKS

I have been curating playlists featuring dramatic scores for several years at Mood Media. My favorite thing about working with soundtracks is exploring the dustier corners of cult film and digging in to the unique scores that accompany these art-house classics. Some of the most interesting and compelling sounds come from niche genre films – Spaghetti Westerns, Sci Fi, 70′s Exploitation, Animation, Horror etc. On a tight budget and unable to afford a full orchestra,… Read more »


Custom Music to Fit Your Brand & Budget

You deserve music as unique as your brand. With Mood Elements, get the customization you desire at a price you can afford. Work with one of our expert Music Designers to build a program that matches your one-of-a-kind business and connects customers to your brand in a meaningful, memorable way. HOW DOES IT WORK? To create your customized music program, your Music Designer will discuss your brand’s unique needs, personality, customer base and in-store atmosphere…. Read more »


GOCO HONORED WITH FOUR TELLY AWARDS

The Telly Awards are some of the most prestigious in our business and we’re thrilled that this year, the GoConvergence (GOCO) team has won not one, but four Telly Awards! GOCO, which joined Mood Media in 2012, and its client, Positec, a leading manufacturing firm, have been awarded two bronze and two silver Telly Awards for the Rockwell BladeRunner X2 and Sonicrafter products in the highly competitive Household Products/Packaged Goods category. The Rockwell BladeRunner X2… Read more »


How Can Sound Masking Help Your Business?

WHAT IS SOUND MASKING?

Sound masking is known by many names: Speech Privacy, White Noise and Ambient Noise System, to name a few. But no matter what we call it, the goal of sound masking is to improve speech privacy by introducing background or ambient sound that will cover up or “mask” the intelligibility from distant conversations. Sound masking is electronically generated, unobtrusive ambient sound that is tuned to work in harmony with other acoustical… Read more »


CULINARY SOUNDTRACK – Eateries find that feeding the ear helps keep customers satisfied

BY VALENTINO LUCIO STAFF WRITER Sometimes the best ingredient a chef can add to a dish is the right tune, and restaurant operators put quite a bit of thought into the establishment’s soundtrack as a way to establish mood. Some spots play traditional music that stays true to the culinary theme, while other restaurants assemble tracks that are a bit more unconventional in an attempt to cater to a specific crowd. At the Cookhouse, a… Read more »