The next era of retail disruption: Experience

As technology continues to advance, we see a shift in consumer expectations, which, in turn, leads to retailers rethinking their in-store strategies. This morphing of the retail landscape isn’t anything new. Every 50 years or so, retailing undergoes this kind of disruption. With each change, the retail landscape is redefined in order to meet consumer expectations. Retailers who don’t embrace the change eventually die out, forgotten, lost amongst the more innovative companies who are driven… Read more »


Why music is a powerful tool for brands — and how they can leverage it

Marketing is a tough job and it’s only getting tougher. Every day, brands face increasing amounts of competition in the battle for consumers’ attention spans. The proliferation of content is staggering; last year, Google alone received about 4 million search queries every minute of every day, according to ACI. SEE ALSO: 3 ways small businesses can use video marketing In the midst of this exploding landscape, there’s one thing that has… Read more »


VOICE: MESSAGING TIPS FOR A CAPTIVE AUDIENCE

People are talking about dinosaurs, Minions, Bing Bong, Pac-Man and Ant-Man…must be summertime blockbuster movie season! Let’s face it, the dog days of summer are probably the best time of year to hole up in a dark, cool movie theater. To cinematically venture out into another world. To share a few laughs with a couple of hundred strangers. To have a cold drink. Some popcorn. Maybe some candy. More popcorn. More candy. Well, that’s how… Read more »


MUSIC LICENSING: HOW YOU AS AN ARTIST CAN BENEFIT

It’s no secret that musicians struggle to make a living in today’s digitally savvy world. The increase in illegal downloads and streaming platforms is a topic of controversy for musicians and fans alike. Record sales are plummeting and artists are being forced to shift their focus on other methods of income. Here at Mood, we advocate for artists in the music industry. It’s an unavoidably fluctuating business, but signing a license could benefit you financially… Read more »


CONCERT RECAP: TEDESCHI TRUCKS BAND AT UPTOWN AMPHITHEATRE

Anyone that knows me knows that Derek Trucks is my absolute favorite musician, ever. I went to every Derek Trucks Band show I could, every Allman Brothers Band show I could, and now any Tedeschi Trucks Band show I can. And on July 15th, at the Uptown Amphitheatre in Charlotte, NC, that’s exactly where I was. From the backup singers, the horns, 2 drummers, bass – Derek & Susan have some great musicians… Read more »


RECAP: LAMC CELEBRATES 16 YEARS OF ROCK EN ESPAÑOL

For the past 16 years, the Latin Alternative Music Conference (LAMC) has become the place to promote and prepare the future of Latin rock and Latin electronica. Parallel to showcases, there’s a series of panels with the purpose of building a solid business base and transmitting knowledge and experience from the top (executives, managers, decision makers) to the bottom (aspiring musicians and bands looking for an opportunity to break into the US market). This… Read more »


SPOTLIGHT: MUST-SEE ARTISTS ON THE MUSIC FESTIVAL CIRCUIT

We know that festivals are becoming more and more popular, and continuing to add must-see acts to their lineups. In midst of the festivals happening lately, we caught up with our Music Designers to talk about their “can’t-miss, must-see” acts on this year’s music festival circuit. For David Sheyda, it’s Slayer. An American thrash metal band from California, the group was formed in 1981 by Jeff Hanneman, Dave Lombardo and Kerry King. They found fame… Read more »


ARTIST COLLABORATION: CAPTURING NEW AUDIENCES

If Taylor Swift had announced a collaboration with Kendrick Lamar a couple of years ago, I’m pretty sure the general response would have been a resounding “huh?” If you haven’t heard her new remix of “Bad Blood” featuring Kendrick Lamar, don’t worry, you will. It certainly makes more sense now that she has fully crossed over from country singer-songwriter to pop superstar, but Kendrick Lamar still isn’t the most obvious choice. That’s exactly what makes… Read more »


DON’T LET YOUR BRAND MESSAGE GET LOST IN TRANSLATION

Translation software can help translate text in a quick and convenient way, but these algorithms cannot yet deliver the feeling, essence and human nature behind the text. People can find quick translations for “bathroom” in ten different languages within seconds from their smartphones. Admittedly, there’s not much feeling behind “bathroom,” a legal document or IKEA assembly instructions, but would you trust Google Translate with a goodbye letter, a poem or your will? Skype Translator is… Read more »